Certified Open® allows a provider to quantify and demonstrate to customers and users the freedom offered by Free Software solutions while emphasising the professionalism and commercial viability of the concept. This is likely to be particularly important when the product is being considered for use and integration within a business environment when it may be directly compared with a proprietary solution. Certified Open will provide independent endorsement allowing a 'levelling of the playing field', and give added security to purchasers in both the private and public sector who may not have detailed understanding of community processes. By this, Certified Open will help to remove lock-in effects in areas where wide adoption has thus far not taken place.

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